How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

Copywriting with no selling in mind — website copywriting for small businesses

A COPY WITH NO INTENTION TO SELL

I read Daniel H. Pink's - To sell is human this summer.

I find it particularly winning and a MUST read for all you copywriters out there.

He says there are 2 kinds of selling, but what his writing boils down to is that we all sell.

It's either selling a service or product for money or selling without closing a typical sale, where we nudge, convince, exert influence on someone to change his/her mind, to act in a definite way that would suit the opposite side or would benefit both parties.

The ed-med industry is mostly concerned with selling, although it is that second kind of selling, with no end purpose in achieving a profit.

COPY with a higher purpose

So, how come this copy is distancing itself from the purpose of selling?

copy with a high purpose — the copy on the ABOUT US page of the Croatian cosmetics brand

The "I" in this copy is strong.

It acts as a claim and an explanation of a purpose of acting on the market (cosmetics industry). This "I"

wants to be useful, wants to educate and nudge people (beauty product buyers) to use products which not only maintain skin health, but also act benevolently towards nature and the planet.

The brand has a higher purpose, and such a purpose is getting more and more to the forefront of many brands in the coming.

Not just to sell, but nurture life, take steps against pollution, oppose testing on animals (hence

favouring cruelty-free practices) and be steadfast in using materials which are biodegradable and

recycleable.

But, are the first few sentences in the copy a clever tactic (if they can be considered a tactic at all)?

To do away with the imperative of selling, which is the only way for a brand to persist on the market and concentrate solely on education, enlightenment etc.?

I took that copy and decided to analyse it.

THE “I” SHIFTS TO “WE” in the COPY

Somewhere in the middle the copy includes "we" and shifts away from the "I" at the beginning.

So much, that the "I" disappears.

I thought that the "I" would continue, as I took the copy to be a confession.

the shift in the perspective in the copy on the ABOUT US page of the cosmetics brand

If the founder started with an "I", she could have finished the OUR STORY with it, and make a personal story out of it. Why she chose to develop the brand, what she was thinking when she decided to go into business etc...

So, the copy changes course.

Summary: Here you have read a copy which is not egoistic, and it directly says, that it doesn’t aim to sell. I found it awkward, that’s why I shared it here and wrote about it, analysing it for you to see how different it is.