How to SEO for Higher Search Engine Rankings
How to Get Found on Google and Co. + AI Search
The SEO Blog
You’re reading my SEO blog section.
It will help you understand what it takes for a website to stand out on the search engine results page.
You shouldn’t neglect the power of SEO!
SEO can help you tremendously to position your website, or parts of your website containing awesome content, high in the search engine results.
It’s not Google primarily that I have in mind.
There’s Bing, DuckDuckGo, Yandex, Yahoo, and other search engines.
“Google holds the largest share of the search engine market, with figures ranging from approximately 89.83% to over 90% in recent reports from 2025, showing its continued dominance. While Google maintains a massive lead, other search engines like Bing, Yandex, and Yahoo! account for the remaining search engine usage, with specific market shares varying by region and reporting agency. “
(according to a report on Google market share)
Get Your Business Visible in AI Overviews and other AI engines
If you engage me for SEO, Copywriting or LinkedIn services, I can help you equip your website with the best content, following the most efficient on-page SEO strategy so that your business gets found by customers using different search engines to look for the optimal solution for their problems.
At the moment they’re relying on AI tools, of course.
Asking AI platforms to do the serach for them, instead of typing in keywords.
So, besides traditional search engines, ensure that your website appears on AI Overviews, ChatGPT, Perplexity or other AI engines.
Topics You’ll Find on the SEO Blog:
the importance of headings,
what’s included in a seo consultation
If you want to join SEO with copywriting, another service that I offer, visit my copywriting blog and get to know my way of writing.
How to Boost Google Rankings for Your Website
In the midst of AI Overviews and AI Search, you may have forgotten to trust good old Google, but it's still important to boost Google rankings for success.
SEO Consultation for More Conversion - Does My Website Need it?
When is it good to have an SEO consultation? This blog article will tell you. It will also shed light on a case study that is proof of how beneficial an SEO consultation is.
Checking On-Page SEO for Your Website
When to Do On-Page SEO Audit
On-Page SEO audits should be done right before you publish your website.
This is something most website owners don’t do. They’ll maybe hire an English copywriter, who’ll take care of the messaging, but they’ll decide against taking on an SEO professional, who’ll structure the text in such a way that Google will instantly recognize it and list it in the search results for a given keyword. The skill of that SEO professional will essential to achieve a high ranking in the SERPs.
An English copywriter with no SEO knowledge won’t know whether their text/copy aligns well with SEO best practices.
Plainly said: you won’t know if Google will instantly give your website traffic a proper boost.
If Google sees your website good in SEO terms, you can expect a rise in the number of impressions and get more website clicks, which then will result in possible sales.
What Is Included in the On-Page SEO Website Audit?
title of your web page (title tag)
meta description of the pages /homepage and supporting page/
alt tags of your images, including image size
internal linking issues
heading structure (H1-H6)
inspecting the use of the main keyword, whether your chosen keyword is the right one for your aims, possbile variations to use
broken links
This service is a review only and only the homepage and supporting page (Service page, etc.) will be checked.
You can expect to get a written review sent to your e-mail within 3 workday.
What do I Need to Send for the On-Page SEO Audit?
your website address
data from your Google Search Console
how old your website is, the platform of the website you built it on, CMS
How long does an On-Page Website SEO Audit take?
It normally takes me a min. of 5 workdays to perform an on-page SEO audit.
“SEO is a journey, not a destination.”
1 On-Page SEO Consultation Hour - Homepage Optimisation
Optimise Your Website to Suit Search Engines
Your website is not performing well? No clients lining up for your product or service?
Book a min. of 1 hour online consultation with me and see how I can optimize your homepage or blog articles you’ve created to drive visitors to your website.
The 60 minute consultation will be on Zoom or Google Meet (whichever you prefer).
What I Need from You for Homepage Optimisation?
your web address (specify the CMS - is it Wordpress,…?) + access to your web’s backend (CMS) (optional)
how old is your website
access data to Google Search Console and Google Analytics (or you can provide me with the latest data + data from min.3 months)
the keywords you want your website (particular page) to rank for in the search engines (if you don’t know which keywords to choose or take, then this is a service for an extra fee)
do you write a blog or are you aiming to write one (you can outsource writing to me too)?
After 60 minutes, I’ll have enough data about your website and I’ll know what your ambition is regarding website traffic.
I’ll perform an audit and get back to you with a list of items you’ll need to optimize your website.
If you have a homepage with a small amount of text, then the optimization process will be much cheaper for you.
So after the consultation, you’ll need to decide if you want me to do the OPTIMISATION according to the list I provide you with.
What Does this SEO On-Page Consultation Give You?
CLARITY, you’ll be clear with how you stand with your website’s homepage regarding its efficiency in driving visitors to it
LIST TO WORK ON- you’ll get a list of items that you need to work on (optimise) so that your website appears higher on Google as a search result
AUDIT - you’ll get an SEO audit sent by e-mail after the 60 minutes consultation
The minimum fee: 85 EUR
What can you do after the SEO consultation?
If you want to do the optimization yourself, you can do it.
When you’ve done it, you can check your web’s performance with me. I can then do a new SEO audit to report back on whether you’ve done everything possible to enhance your web’s success with the search engines.
Or you can engage me to do the on-page SEO for you.
FAQ - Who’s Your Copywriter, SEO and LinkedIn Consultant?
In this video I’m outlining the way how I created a slogan in the hero section for a hospitality client.
How Long Have You Been a Copywriter?
I’ve been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia).
After that, I took the online course certified by Lions Cannes (you can see the certificate in the website section about my credentials). I’ve been gradually leaping into copywriting and slowly abandoning translation.
What’s the Process if I Hire You for Copywriting/SEO?
First, we’ll schedule a ZOOM or Google Meet. We can have even more of them, depending on the issues we face along our way of working together.
There’s a copywriting brief I use to ask you more about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. Fill in the brief before we schedule a call.
How Can I Pay for Your Copywriting/SEO Work?
Can I Pay in Installments?
You can pay in full, in advance, or 50% of the specified sum in advance and, within a max of 2 weeks the remainder of the sum/fee. I’ll first issue an OFFER, upon which you can pay, and when I’m ready with the work, you’ll receive the INVOICE in EUR.
I’m based in Zagreb, Croatia. The local currency is euro.
You can pay by bank transfer or Paypal.
How Long Have You Been an SEO Professional?
First came teaching. Then came translation. Then in the pandemic, copywriting and LinkedIn, and only later SEO. I came to see SEO as a necessity for businesses that do not want to invest in online advertising, but want to grow organically with blogs and compelling copywriting.
So, it’s since 2023 that I’ve pivoted to being an SEO professional, doing on-page SEO. On-page SEO means that I work to improve what’s on your website, paying attention to the content up there. This is where copywriting comes in handy.
What if I Don’t Like What I See - Copy or SEO?
As we work together on your website to create a better copy (or start from scratch), you’ll have a right to say what you don’t find OK, and I’ll go through it again and offer you a second version (included in the price). But you’ll have to provide a detailed argument (not just say: “This doesn’t sound right.”) or show me examples of copy that achieve the effect you’d like to have for your own website.
Do You Offer Free Consultations?
Yes, I do. You can have a free SEO or copy consultation (a Zoom or Google Meet one) up to 30 minutes. More than 30 minutes of my time will be considered as a 1:1 consultation on Copywriting,
Is There a Money-Back Guarantee Within 30 Days if the Copy or SEO Doesn’t Meet My Demands?
Yes. You can demand a refund within 30 days of paying for the copywriting and SEO services.