SEO & Copywriting Portfolio

Helping Clients Reach and Convert Their Desired Audience

Tralangia, as a small business, and me in particular, as its business owner, help other businesses resting on the power of a sole entrepreneur or small-sized businesses reach their desired audience in 3 different ways:

In most cases, it’s the homepage that needs to be redone, because it fails to perform well. What does that mean?

It doesn’t get enough traffic, and it’s not recognized by Google as a site that users flock to (maybe because it lacks credibility or it fails to provide good answers to their questions).

I often redo the website by removing incongruous, irrelevant, and even “more harmful than useful” content.

In my SEO and copywriting portfolio you’ll see more work of that kind - writing homepage copy.

  • by increasing a website’s visibility in the search results (the visibility of its webpages, and blog content)

    SEO is still a mighty tool, no matter what people say.

    AI Overviews, ChatGPT and other AI tools may have prominent places as results when you search for a particular term, but you still have to know how to speak right to your audience, how to keep them interested and ready to buy from you.

    We (the client and me) therefore continuously track what’s going on in Google Search Console to prepare an adequate SEO strategy. Produce or improve on existing content to meet the needs of the targeted audience.

    This part of the job takes time. It’s often between 3 and 6 months, but it could even be less than that - a month’s time to see some results with SEO and homepage optimisation!

  • by building clients a personal or corporate brand on Linkedin (including Linkedin profile creation and optimization)

    Any business, regardless of size, should be present on Linkedin. This is my personal view.

    No other social network or platform has such a relevance and credibility as Linkedin.

Only Organic Growth Through Copywriting and SEO

Remember, I’m not doing any advertising for clients (no META, IG or Google ads).

My aim is to drive visits to my clients’ websites and make the content they see there as desirable, trustworthy, and competent as possible with the competence that I’ve got in copywriting and SEO.

Half of these projects were concluded thanks to my Linkedin profile and regular presence there, sharing professional insights and relevant knowledge. With some clients I also exchanged direct messages on Linkedin (and it still is my preferred method of communicating with clients), and they were part of the everyday communication process during project execution.

Areas of work:

  1. Nutrition and Dietary Products,

  2. Logistics,

  3. Manufacturing,

  4. Retail,

  5. Yacht charter business,

  6. Villa rentals,

  7. IT etc.

copywriting and SEO portfolio Mariann Makrai
A website copywriting example
How to get more clicks -a Case Study in SEO
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