A Blog on Copywriting - The Power to Attract with Words
What’s on this Copywriting Blog?
In this blog section, you can read about various topics that go under the umbrella of copywriting.
To learn more about them, have a look at the blog articles I have been publishing here since 2018, and enjoy the content as your perspective on copywriting starts to widen.
What makes copywriting so thrilling and exciting for me as a copywriter and SEO professional?
What is copywriting really?
What are the copywriting stages?
How to begin crafting a website copy for a hospitality business?
I mostly talk about website copywriting for hotels or hospitality copywriting for owners of apartments and other accommodations, professional services, and other business types.
How can copywriting benefit you as my potential client?
I do copywriting and understand it not only as the writing of text for websites but also as the writing of brochures and other marketing materials.
But it’s not just website copy that I write.
I also craft texts for brands that go into print and are distributed to potential clients (even on the streets as some kind of guerilla marketing.)
Here’s me analysing a printed copy for a Croatian luxury brand that makes scented candles:
What Are the Effects of Good Copywriting?
Good copywriting builds a connection with your potential client or customer.
It establishes trust.
It is compelling copywriting that has the problems and pains of the customer at its center, and it solves them in the most efficient of ways: simply and directly.
Browse my blog section and read about:
sales copywriting (including Black Friday as a sales event),
best copywriting examples you can learn from and analyse, and then use for your own purpose,
how to write the best copywriting headlines to attract more leads,
when you should optimise your website copy (for example: if you haven’t touched your website copy for a very long time),
aaand more.
Blog content is a valuable asset for any website.
I would be delighted to write blogs for you on a monthly basis.
How to Get New Leads - Ways to Do that in 2026
The start of the new year is always challenging.
I’ll show you how to get new leads with 3 tools: LinkedIn, SEO and compelling copywriting.
How Do Headlines Help My Website Rank Better?
A simple headline change can do wonders for your webpage: it can increase the number of visits you get. It can help structure your website better, leading to better scanability for search engines.
Create a Slogan During a Website Optimisation Service
How creating a new slogan enhances the website optimization process- find that out in this story and get inspired for your own new slogan.
SEO Copywriting Tips in the Age of AI Overviews and Zero Clicks
SEO copywriting has major competitors now with AI Overview and Zero Click Searches. This article gives you a few tips how your business can catch upwith these developments.