A Blog on Copywriting - The Power to Attract with Words
What’s on this copywriting blog?
In this blog section, you will find content about:
what makes copywriting so thrilling and exciting for me as a copywriter and SEO professional,
what copywriting is,
what stages copywriting includes,
how to begin writing a copy for a hospitability business (I mostly talk about hotel copywriting, copywriting for owners of apartments and other accommodations), professional services and other business types,
how copywriting asthe writing of texts for websites but also brochures and other marketing materials, can benefit you as my potential client.
But it’s not just website copy that I write.
I also craft texts for brands for print and to distribute to potential clients.
Here’s me analysing a printed copy for a Croatian luxury brand (scented candles):
What Are the Effects of Good Copywriting?
Efficient copywriting means texts that build a connection with your potential client or customer. Establishing trust with them.
Compelling copywriting that has the problems and pains of the customer at its centre.
Browse my blog section and read about:
sales copywriting (including Black Friday as a sales event),
best copywriting examples you can learn from and analyse, and then use for your own purpose,
how to write the best headlines to attract more leads,
when you should optimise your website copy (for example: if your haven’t touched your website copy for a very long time),
aaand more.
Blog content is a great asset for any website. Hire me to write blogs for you on a monthly basis.
How to Get New Leads - Ways to Do that in 2026
The start of the new year is always challenging.
I’ll show you how to get new leads with 3 tools: LinkedIn, SEO and compelling copywriting.
How Do Headlines Help My Website Rank Better?
A simple headline change can do wonders for your webpage: it can increase the number of visits you get to a webpage. It can help structure your website better leading to better scanability for the search engines..
Create a Slogan During a Website Optimisation Service
How creating a new slogan enhances the website optimization process- find that out in this story and get inspired for your own new slogan.
SEO Copywriting Tips in the Age of AI Overviews and Zero Clicks
SEO copywriting has major competitors now with AI Overview and Zero Click Searches. This article gives you a few tips how your business can catch upwith these developments.