How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

festive hotel website copywriting — website copywriting for small businesses

Hotel website copywriting examples to get into the festive mood

If you have a fairly new hotel website, and you launched it after summer, then this is the time to start thinking how to “decorate” it with taste.

By adding a hotel website copy just ahead of the grand finale - the festivities.

Owning a website means a lot of pampering: pruning, the cutting here and there, modifying, adjusting etc.

Basically, upgrading on many levels.

There’s a lot of mind work to do: choosing the imageries that your text will convey, the adequate copywriting in line with the tone of voice of your business and the customers you’d like to reach, the videos and the texts to accompany all the visuals.

festive hotel copywriting tips — Some steps you should consider in your hotel website copy ahead of the festive season

Your hotel website copywriting must be such that it leads the potential guest right to the your hotel’s/apartment’s door, invites the guest in in the politest possible way, and in a matter of few seconds sees the same guest enjoy the splendour of your hotel room. That guest will be even reluctant to leave the warm comfort of your hotel room just to head for the nearby beach.

The lying on the deckchair and swimming in the calm, blue sea your guest held was the highlight of the year he/she had been looking for.

But that was before your hotel guest stepped into your hotel room.

It’s there and in each of the hotel’s spaces that your hotel website copywriting reveals its magic.

Work on the interior of your hotel, add special items which elevate the style of your hotel and catch your guests’ eye.

Your hotel website copywriting must be a meticulous tour guide

When guests read the copy on your newly refurbished hotel website, they’ll simply forget what’s outside. They will want to look for the “jewels” you hid in that delightful maze of sentences they are not afraid to get lost in.

Your hotel website copywriting should be like that - nudging them to explore your spaces and relish all the details they’ll find in them. Just as they had read these bits in your hotel website copy, especially on the homepage.

What about the copywriting on the hotel’s homepage?

The homepage is the entrance hall. From there, you should invite them further inside. Far better : let them wander around, let them be bewildered with the hotel interior, walking and stopping in front of wall decors, intriguing items displayed in the many corners of your hotel or apartment.

We’re a month ahead of Christmas and just a few days before the countdown starting every Sunday, the lighting of the candle and the joy of anticipation.

What can hotels/apartments include in their copy at this time of year?

You shouldn’t do any major changes in your hotel copywriting.

If you’re pleased with the way your homepage looks and it attracts a number of visitors which you consider quite all right, especially if you’re new in the hotel/hospitality business, then just preparing a festive tone for your copywriting found on your website will do.

The “what” in the question relates to content type and images.

Why not write about the decorations you’re going to place in the hotel/apartment?

Maybe think of adding a special package for Christmas and prepare a description of that service by infusing it with storytelling and hiring an English copywriter who knows what guests are looking for this time of year (more quiet, elegance, homely feel, ...).

Many hotel ads in print (these i often analyse more than hotel ads on TV, because the text (copy) is written down, and it stays more in your mind, compared to ads on television, which play with images) lack a fair amount of words to set the tone and transport readers into the stunning atmosphere of their interior.

Oftentimes, it’s mostly images, of two people in love or families with children enjoying their holidays at Christmas, New Year’s eve or in the time period leading up to the festive season.

I’m convinced that words can be a more powerful magnet paired with images.

You need to verbalise those emotions you see on the images.

For that, you need an adept English website copywriter, who’ll know how to include the story of these characters picked to attract the attention of readers to this ad.

Who’ll get into their heads, voicing the enthusiasm they have for the hotel, having seen the best of it, and stir emotions in the readers, panicking amid the many Early Bird hotel stay offers, not knowing which to choose.

Ideas you can steal (steal and enhance!) for your festive hotel website copywriting

If the hotel has a blog section (for SEO purposes commendable), then add a post on the preparations for the festive season.
Write a story about the items you’ll going to enrich the interior with.
Choose items which have a long history (a story, of course). Maybe borrow some items from local museums, which display toys or objects associated with the festive season.
You’ll then attract more people to the museum, and at the same time your hotel will be a special place for young and old where they’ll have dear memories of the time spent there.
Insert a video on your hotel homepage and describe the preparations. This is the show-and-tell part of your hotel website copywriting. Let the hotel’s staff, the director, the decorators be the main characters of this video.
An idea for print: Take a photo of the most decorated space in your hotel. Cut out people from the photo and let that space be empty. Invite the potential guest to imagine himself/herself there and enjoy the sensation of being able to admire and look at all the things you prepared this Christmas.