How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

great copywriting examples — website copywriting for small businesses

great copywriting examples manage to achieve

Copywriting Examples for Hotels to Inspire you

(+ 3 Copy Examples for Hero Sections to Avoid)

Before I show you these great copywriting examples (just 2, at the end), let me first share the concepts and best practices that are part of each great copywriting example.

A good deal of them have a persuasive impact.

Maybe persuasion isn’t necessarily an element in hotel copywriting, because you mostly read about features and benefits of an accommodation. There are also the best visuals to attract the potential client/customer, but persuasion is a “tool” that many people in this trade (copywriters) use.

What is the Ingredient of Great Copywriting Examples?

Great copywriting owes a lot to persuasion.

Without it, there wouldn’t be any conversion (purchase or booking).

You’ve got to put yourself in your potential customers’ shoes.

Because if you don’t write having the reader in mind, you’ll certainly lose whatever you invested in the first case to convince a potential customer/client.

Persuasion comes from clarity.

Clarity is important. To bring your idea home to the potential customer.

Andy Crestodina (CMO and Co-Founder at Orbit Media Studios, who has been at the forefront of digital marketing innovation for over two decades) highlighted CLARITY as the first grave mistake a lot of brands make when they want to up their web presence.

Clever language or clear language for website copy?

Clarity is crucial. Don’t be clever, says Andy Crestodina.

Is your copy clear? Let's check it!

What do You Lose if Your Copy isn’t Clear?

Well, you lose the willingness of the website visitor and potential client to learn more about your hotel or business.

You’re going to lose his interest, and of course, you won’t be able to persuade.

Lack of persuasion comes from content which readers don’t understand.

"One of the biggest mistakes brands make with their website copy is creating content that's too complex or technical. While it's important to showcase your expertise, you don't want to alienate your audience with language they don't understand."

("5 Tips for Writing Website Copy That Converts" by Stephanie Burns, published on Forbes.com)

Don’t think that by keeping your copy simple you won’t attract customers you set yourself to attract.

Simplicity and clarity will just make conversion more simple - there won’t be any misunderstandings.

So, any great copywriting example is a result of this ability to convince and persuade readers, who may not know anything about your brand and who landed on your site thanks to efficient SEO optimisation.

Thanks to great copywriting they’ll start thinking of committing to buy that what you offer.

Understanding the Customer is Essential for a Great Copywriting Example

The greatest impact persuasive copywriting has is to turn someone totally ignorant about you into someone ready to buy your product.

And that happens because you woke up a need in them that was dormant

Because you showed benefits that they recognise as such.

Because you managed to establish a relationship of trust with them etc.

These above are ingredients of a great copywriting example, be that for a homepage, service page or about page.

These three pages carry an awesome lot of load and that’s why persuasive copywriting must be present there to convert.

Is it Good to Use Corporate Language in Copywriting?

No, because you lose the power to persuade and convert.

Homepages with jargon and corporate language fail to convince mostly because of the fact below:

"One of the most common mistakes in website copy is the tendency to use corporate-speak or industry jargon that customers may not understand or care about. Effective website copy should speak directly to your customers and be written in a language they understand and resonate with."

"The 5 Most Common Website Copywriting Mistakes (And How to Fix Them)" by Adam Heitzman, published on Inc.com

Copywriting on Hotel Websites in the Hero Section to Avoid

Hotels are maybe not the specific field for jargons and corporate-speak, but their homepage copywriting often shows mistakes that could have easily been evaded had they used the services of a competent copywriter. A copywriter who speaks the language of hotel guests.

Let your above the fold space (=hero section) be memorable for great copywriting!

Most hotel websites’s above the fold spaces (that’s the space on a website you instantly see when you land on a website) only have huge images of the hotel they write about.

There’s no text (=copy), nothing that addresses the potential visitor. Only the building itself.

Is that enough to convert?

3 Bad Hotel Websites’ Hero Sections

Which one of the following homepages for 3 different hotels uses the hero section best?

Where can you see a great copywriting example? Such that speaks to the potential guest reviewing accommodations? Such that it enchants or raises interest?

A

B

C

great copywriting example - above the fold

A doesn’t use copy where it could persuade.

Although it’s highly unlikely that you’ll convince someone as soon as they see the copy on opening the website, but why not try?

The two other examples are more advanced.:

C is very vague, while B plays with a short sentence-like structure that could figure as a slogan for the hotel.

But hey, C also has a video option. It’s their CTA.

It says: Watch our video. Isn’t that great?

So, make your above the fold space the space where you’ll “hit” the reader’s eye with your most valuable asset you have.

How would you improve bad copywriting in C’s case to make it better?

What about looking at what the hotel offers as a distinguishing feature first? Something the hotel does better than any other hotel in the same category (based on testimonials and stories on Quora, for example)?

Because this what they currently have simply doesn’t do its job properly: it certainly isn’t a good copywriting example of persuasive copywriting.

So out of the 3, I’d say B.
But I fear there should be some more explanation as to why that hotel stands for elegance or an island of calm.

Great Copywriting Examples for Hotels to Learn from

I always come to back to these 2 great copywriting examples as a learning materials for the hotel industry.

The first one is for a hostel in Amsterdam.

You’ll see why if you have read the contents of this blog article this far.

And this copy example containing a video immediately in the hero section:

Octant Ponta Delgada

The video is a story leading into the copy. It’s a set of visual treats to attract the customer and show the bounty of activities and experiences that await those who’ll book their stay there.

The website I worked on as a copywriter and an SEO strategist has this hero section: