How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

optimise website copy — website copywriting for small businesses

Main Reasons For A Website Copy Overhaul

optimise website copy - when and how - tools

If you own a website, congratulate yourself!

You built something that will hopefully drive traffic and potential customers.

(At least that’s what you think.)

You didn’t create a website for nothing!

But did you know that you also have to check how your website’s doing from time to time? And sometimes optimise website copy?

It’s not just traffic or the number of clicks that can tell you how optimistic you can be about your website.

Optimise Website Copy When Visitors Don’t Click on Buttons (CTA)

You’ve got to check how long your website visitors stay (dwell time) on your homepage or other web pages they come to, depending on the keyword they enter in the search engine.

The fact that they stayed long on a page is a good signal. This means that they like the content there.

/But it can also mean something bad - They can’t find what they are looking for, and they’re on the page desperately trying to locate the thing they’re after, and then they leave disappointed./

But if you don’t see clicks on any of the buttons you placed on the web pages, then it may be time to optimise website copy!

Learn how i can help you with your website!

Optimise Website Copy-You Have Been Neglecting It Long Enough

Picture this situation:

Let’s presume you’re a hotel owner, a service provider, product seller etc., and you’ve had your website for years and years without having done anything on it.

The data on your site could be old. They have changed through time, but you didn’t make the effort to keep the visitor up to date!

This is one more reason for optimising website copy:

You just let your website “get old”.

You let it go to waste.

That’s the most common reason:

From now on, make it your goal to inspect how your website is performing in terms of:

the number of monthly visitors to your website

the amount of monthly inquiries

the amount of bookings (that’s what you’re after, right?) on your hotel website or purchases

Should I Optimise My Website Copy Every 6 Weeks?

Many experts claim that website owners should revamp their websites, and especially their copy, every 6 months.

If you’re providing a service that customers are not that likely to look for in the Google search results, then it doesn’t make much sense to do a website copy optimisation more often than every 6 months.

Maybe what you’re selling is a seasonal thing.

Maybe customers book or buy a product or service once or twice year.

Then you must be prepared to serve the customer right - You can do that by performing a website copy audit, so that you know that you’ll meet their demands in the best way.

Supposing it’s a service or a product, customers are not that likely to replace or switch to a new version (but you can’t be sure about mobile phones and those fanatics who come after each new model).

Facts to consider - When to make changes in your website copy

One thing you as a business must look at is how often your website shows up in the Google Search results.

For that, install Google Analytics 4, and check in at least once every 2 weeks to see what has changed in your (hotel) website stats.

If you see (in Google Search Console) your website (web page, to be exact) displaying more than 100 times (or even more) in that period, but there are no clicks to your website (no visitors landing on your website, but we’re not limiting ourselves to hotel websites only), then that’s a reason to start planning some changes.

Why is that?

It may be that your title tags of your web pages (the way you named each of the web pages) are very weak. They are not attractive.
It may be that your meta description (the words you used to describe what the web page is about) does not answr their needs. Or problems. That’s not what they want to read about,

The fact that your web page showed up with a fairly good or very good frequency tells you that the keyword you want to rank for is a service or product that people are searching for.

The question is - why didn’t they click on the link in the search results to land on your website?

Ask These Questions to Know When to Optimise Website Copy

Start asking these questions to find out how you can optimise your website copy:

Is it the position in the search results that’s too low?
Is the meta description (SEO-related, 160 characters that describe what that web page is about) bad? Or there isn’t any? Maybe you didn’t include your keyword for that web page in the meta description?
Is the title of that web page not adequately written? Not juicy, not appealing enough? Is it a copy issue?

Could the copywriter have rephrased the title, improved it, so that searchers would then click on it?

or

There’s a slight chance that the English grammar and English copy in the meta description of your web page is not error-free (maybe you hired a website copywriter who’s bad at English and, far worse, doesn’t excel at SEO website copywriting)
Like here, for example:

meta description for optimising website copy — You can’t say that the English in this meta description is bad. It’s dull. It doesn’t even use any keyword to take advantage of SEO. There are no benefits emphasized. Very dry. Short sentences. Enumerations. There are even capitalised letters here! And the meta description is truncated - it isn’t displayed fully.

These are a few issues that you must grapple with, and then immediately act on:

Hire a competent copywriter (if you need someone who does hotel copywriting, then it could be me), to solve this “not enough clicks” problem.

If you get more visitors to click on your web page (that’s already a plus, because you’ve nailed the right keyword your potential customers are interested in), then it’s up to the copy on the webpage to make the visitors stay on it and make the desired action (this we call CTA) - either book or buy.

The copywriting on the web can be make-or-break factor.

How to optimise website copy taking actual web statistics figures into account

Below you can see a snippet of my website statistics. I can’t emphasize it enough:

“Familiarise yourself with the statistics of your website. It will give you so much information which you can utilise right away.”

You will see which web pages need optimisation just by the amount of time your visitors stay on each of them. Maybe you need homepage optimisation.

Take the stats on the photo, for instance (although they are referring to older data):

which web pages to optimise for copywriting — Separate pages of my website and the number of views (more than 2 minutes view time of the home page!)

If you’d ask me, an SEO copywriter, engaged with optimising web pages that don’t get the necessary attention but appear in the Google search results relatively high, I’d say that I’d definitely optimise the homepage.

Why?

Because that’s the page that’s visited most often. And it has the biggest number of internal links.

But you can also: