Why do I care about Linkedin?
- What benefits do you as a CLIENT get from being present on Linkedin?
Whenever clients ask me what I do, and I mean clients, who haven´t heard or read about me, I find myself sometimes at pains what exactly to tell them.
Should I list everything that I do? Try to guess what they are into and adapt my story to their business activity?
And how does Linkedin come into all that?
Well, there are connecting points between language and social media (social media management), language and writing (copywriting). The link between language and translation is too obvious.
Either way you look at it, language is a binding force, a tool all these things use and a material they are made of.
You can’t disengage language from them.
So, when I have to answer I could say:”Just think of all that can be done with language-that’s me!” It’s my tool.
Being active on Linkedin
I came to Linkedin in 2012.
Opened an account, filled it out more or less, but not optimally as it looks right now (all star rank), and left it lingering out there on the internet.
It was yet another internet address (like Facebook or Twitter), but with no furniture or equipment to make it more likable to stay at.
I don’t remember how things were on Linkedin: who posted, who were the stars and all that then.
But then, as my blogging subsided and didn’t see any point in using Facebook anymore (paying ads which didn’t come to any good), I started coming back to it. I started seeing it as a platform where I could deliver content. The content I couldn’t say no to, since blogging was something I got used to since 2005.
I switched platforms and began logging in daily, reading posts by others, commenting adamantly, just as if I had continued blogging.
I liked how Linkedin made use of personal data, the outline of it, all the sections you could fill in and your profile acting as a second CV.
Now, I would send my Linkedin profile instead of a CV. I just like it more, instead of printing out the CV, attaching a photo to it or have it already on the document and submit it to the potential employer.
But enough about the CV function of Linkedin.
Linkedin is so much more than a CV- it is your window to the world!
A possibility, which, if used right, could take you far from where you are.
For that you need: - persistency
- willingness to interact
- acceptance of negative remarks and maintaining a positive attitude
- willingness to share what you know
- A LANGUAGE that attracts and binds, enabling you to form a community, which will follow in your steps and support you
So, language.
The ultimate ingredient of my trade - translation, copywriting, content creation, podcasting and Linkedin training.
You simply need to be versed in language, a language nerd, a language afficionado.
With the right phrasing and copy, the play of words, you can achieve a lot with your profile. But creating a profile is the first step. The next is to keep it alive day by day, put in more language, more thoughts, experience. Comment, share insights and be a though leader.
I’m using Shield at the moment to retrace my steps on Linkedin. Think I’ll extract all that I can from it in a month and share all the history and statistics on my Linkedin posts.
data from 2015, only 6 posts
data from 2020, 659 posts - more than 1 post a day
You can clearly see the upward development.
Why be active on Linkedin then?
First, you will be visible. If you use the strategy for increasing visibility- insert keywords, industry-specific ones, use more of your relevant keywords in the ABOUT section, which can be looked at as a SEO text - the denser you make it with those keywords, the better prospects you have to be seen by the searchers.
You will become a go-to person, if you share relevant information, provide insights, maintain a friendly figure of someone who you can ask (not favours) and turn to to relieve of your pain. Show that you care and lend an ear.
With time, this position you come into, of a trusted source and helping hand, will slowly take you to the very desirable status of a thought leader.
The one who’s on Linkedin, who doesn’t sell on first call and upon connecting, but builds long-lasting relationships.
This is something every company holder should view as an opportunity to grow and, in the long run, acquire new leads.