Linkedin presence before the Linkedin e-book
“How to INCREASE views on your Linkedin profile” published
If you're a teacher, you teach by a book.
If you're a seller or promotor, you're sometimes given a text to perform.
If you're a call center worker, you're also given lines you have to learn by heart to get the person behind the call to respond.
In all three cases there's a written material that serves as a model.
I have been in all three jobs.
With Linkedin it’s different. Here you create more. You add your personality and it’s the content of your text that gets views.
How to increase views on the headline within your Linkedin profile?
The text is the walking stick (I like this analogy a lot).
Especially for those three jobs I mentioned above. But the text on Linkedin, and I mean the headline now, stands in your profile and it describes you.
The person behind the text is the real creator.
How then to increase views on your Linkedin profile?
Use keywords to attract views on your Linkedin profile
Firstly, use keywords. They are the cornerstone to your Linkedin profile. Start building the story around them.
Use the keywords that describe your field of work. Take no more than 3, so that you have enough space to fit your slogan, motto or your biggest benefit that you can offer a client.
Keywords are necessary, because visitors of Linkedin profiles browse by keywords. Recruiters search by relevant keywords. And if your profile comes up in the search results, then you have the chance to invite the searcher to view your profile.
How can you increase the chances of your profile of being seen?
Answer questions that Linkedin clients want answered
Apart from keywords, answer this question beneath as a second step:
State what you want to be known for. Stress your biggest strength and waive it like a flag - at the front in your headline on your Linkedin profile.
How to use Linkedin when there’s a crisis in the world
In most difficult times (including the pandemic), I was at pains what to do.
If I'm well (mentally well), my mind is like a racing horse. It's like a power engine, always seeking ways and possibilites what to do next.
If something fails, of course I feel down.
But if that doesn't block my creative mechanism, then I'm all right.
My next step is then: How can I do something better? Should I try it once more, and then decide what to do next?
Visibility on Linkedin through the years-statistics
I've been active on the platform since 2017. That means being active at least once a week, not always, but that's almost the rule.
I traced my steps with Shield and for 2017 it says:
38 likes, 126 posts, 5 comments - all in 365 days.
Mind you, Shield didn’t exist back then, so it didn’t have accurate figures.
Shield stats for 2017- as you can see I’ve posted 126 times. That's like every 4 days in 2017.
Stats for 2021 say- 518 posts in 365 days (four times more posts than in 2017).
Does it mean: more post, more views?
The views increased more the more I posted in a year
I just wrote how I felt - no schedules, no following the rules (write once a week for more reach).
I'm still writing according to feeling and gut.
And my aim is to document the steps and teach others how to achieve the consistency that I maintain. To create in a similar vein.
Not just write about graphs, statistics, opinions and sell, but
teach, educate,
question truths and certain ways of life
spread the horizon,
involve more people into the story,
support social causes,
spread awareness about certain social issues, like mental health
write about inner battles and mental health problems etc.
My personal story with Linkedin
Linkedin wasn't a preferred platform in Croatia.
Awareness of its importance came to the fore, more or less, in 2021.
2020 was the year people started looking at it, and the pandemic was the real OUTBREAK.
The pandemic made people look for other venues.
Those who were present even before the pandemic, certainly knew more of its good sides. Those who have been creating, not just scrolling.
And now, in Croatia, I see many people calling themselves experts, having only used Linkedin barely a year, or half a year.
Started writing the Linkedin e-book
I wanted to differentiate myself - started shooting videos, when videos were not favoured, applied for the Linkedin Live (which I got in October 2020, and I'm the 1st in the whole Balkan region to use this live feature to expose myself live in front of my followers and lurkers) and started writing a newsletter (since November 2021, also the 1st in the region where I am).
One step ahead.
That's how writing an e-book came about.
I have read one of the best Linkedin books in 2021, ordered it online, and presented it in one of my videos, consisting of 5 videos, available on my website.
I'll write more on how the e-book was created, as the process includes not just writing, but trying out new platforms for editing and placing the book in digital shops.
You can order the book on HOW TO INCREASE VIEWS ON YOUR LINKEDIN PROFILE here: