Want more organic traffic?

Try short-form videos to attract new audience 

Google “spat” out a minimum of 8 ways how you can achieve more website traffic.

I extracted a few of these suggestions I also use in my work.

If you rely on organic reach/traffic, you’ve got to apply some of them and intensify using these approaches.

Whichever works for you.

The 8 ways Google sees as helpers to a massive increase in website traffic

If you are knowledgeable about SEO, you’ll jump enthusiastically at optimising your content with keywords (the first of Google’s suggestions).

Remember why you’re doing this: you want more organic reach!

What does more organic reach mean?

More organic means that more people will know about you, without you investing any money into dubious paid ads.

This is my own definition. Here’s what I found in relation to that, to make it more clear:

Hubspot’s article highlights the decline of organic reach in 2024 and how we can contravene it, but it also explains what organic reach on social media is.

What organic reach means when we talk about social media (Hubspot)

We’re talking about websites here though, not Facebook, Instagram or other social media platforms.

So, organic mean non-paid distrubition of your content.

For paid ads you need to combine many facts and get them quite correct: you’ve got involve a specific circle of people, their age, location, use keywords they will certainly use, matching their need at present.

How I write this blog article on “short-form videos” as a keyword

While writing this article I’ll also show you how I get down to write a new blog article and SEO optimise it along the way.

The last article was on short-form videos.

I’ve seen their benefits.

That’s why I decided to include them in the 2 blog articles- this one in front of you, and the previous article.

Organic traffic may cost you a lot of time.

But that’s not the case with short-form videos.

What you may need though, is time to FIND THE RIGHT MOMENT, THE SPOT, CIRCUMSTANCE to include into the short-form video.

Making short-form videos is not time-consuming

It certainly isn’t. With all the AI tools that help produce video transcripts, video creation is easy enough.

You leave the transcripts to tools which create that for you, when you upload a short-form video.

Say, VEED.IO, as an example.

Still, there’s some search involved: find a parallel to the job that you’re doing, a parallel to your service that you’re offering in everyday life scenes.

Scenes you see on the street, people that you come across (strangers, but don’t include their faces into your video, as that may invade their right to privacy) etc..

I’d say it’s your openness to draw parallels between the world around you and the service you provide, the product that you sell.

Look at the following short-form video - it may not be perfect, but i concentrated more on the scene and how I could bring the service I’m offering (copywriting) closer to my viewers. How desirable the service can be. So you find this desire akin to the desire for food. Delicious food. Put a cat into the video and play with food.

How the cat will react when it sees food = relationship between the website copy and the potential customer (it will make the customer go wild!)

When uploading a short-form video like that, you also have to think about SEO.

Don’t just upload and hit “publish”.

Fill in the description, use the relevant keywords and add a hashtag too. All that you do when you write a blog post.

And to finish it off, invite viewers to visit your website.

Now, there’s how you’re going to get organic traffic to your site!

Use short-form videos to get more organic traffic

If it’s copywriting and SEO guidance (delivering web copy etc.) that you provide, then you’d might want to conside adding these to your short-form video: 

• movements with your hand (face-less short-form videos are trending, and you can achieve a lot with them), 

• writing with pen, pencil,

• tending to flowers (watering flowers for them to grow is like writing bit by bit until there’s a coherent text growing out of the mass)

• any kind of tidying up and cleaning process which can act as a substitute for pampering with text, text pruning and SEO

Explain your business proposal in a visual way, with short-form videos

You see?

You’ve got to think like that- view your world around you as a possibility. You can use possibilities as tools to describe and explain to people:

1. what you do,

2. what benefits you can achieve for your potential clients

3. how you do that, what’s the process like

4. dissuade viewers that your process is difficult (convince them that by engaging you, you’ll lift all their weight from their shoulders)

5. you can also add differentiators - your values and beliefs your clients will get to know when they work with you

All the above until the seen becomes understood in a way that it will be asked more and more from you - people will come to you, and be part of your business stories.

Other alternatives to gaining organic traffic to your website

Beneath you’ll see a snippet from a video. Snippets are great for SEO.

When you’re blogging for more visibility, always document everything you find that you' might use in your blog as a reference or additional information.

Take a snippet of it and after uploading it to the part in your blog post you think it’s appropriate for, describe it properly (I mean the ALT TAGs of the image) and put the relevant keyword or its synonym inside.

 In my case, I’d say that this list is far better than the list provided by Google, put at the beginning of this post.

You have SEO here, Pinterest (which I also use, and after I publish this article I’ll pin at least 2 photos from this post and upload it to Pinterest), and Youtube, which we already mentioned, by way of Youtube Shorts as short-form videos.

The last bit is getting (you and your website) featured: in publications, podcasts etc.

So how can I help with your website?