How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

seo copywriting for hotels — website copywriting for small businesses

SEO in the World of Hotel Copywriting

So far I’ve been writing a lot on hotel copywriting. For that, I’ve researched many articles on the internet, checked hotel websites typing in different locations on Google, and then specifically analysed their website copy.

In this article, I’d like to join search engine optimization with copywriting.

That’s a type of copywriting (there’s email copywriting, conversion copywriting etc.) which is written with a definite aim in mind.

Of course, the kinds of copywriting mentioned in brackets also have their own goals, which mainly boil down to the verb “increase” as in “increase the opening rate of e-mails and then motivate readers to click on special offers and close a deal” and “increase sales”.

Search Engine Optimization Copywriting- what is it really?

Note: You’ll probably see “SEO copywriting” and “SEO copywriter” more often than the whole sausage of the expression spelled out.

It’s basically copywriting which is based on what’s on the internet and relating to the search engines you use when you look for a particular word/term.

You’re interested in the results that will come up, which will help you get an answer to your query.

Copywriting in this case has a special aim - to make the best out of the keywords.

By finding the right keywords, using them advantageously throughout the copy. Weaving the keywords inside the text in such a way that the search engines recognise what the text is about. And it all relies on the likelihood of people searching for these exact keywords.

Some keywords are searched more often, some in definite time periods, but an SEO copywriter must decide which path to take and make the best of it.

You have many contenders for a specific keyword—they all want to be ranked high on Google.

And it certainly is a competition against time: the quicker you are to produce SEO content and equip the searchers with answers they will trust, ready to make a desired action based upon them, the more successful you’ll be as a search engine optimization copywriter.

How does SEO copywriting for hotels look like in practice?

In the case of hotel copywriting for the search engines (Bing, Google, those two in particular), you’ll insert keywords into a specific article or text in such a way that will facilitate Google to list your article in the category you had foreseen it to appear (based on the keywords), and corresponding to the intent of the person entering a search term - to gather information or make a purchase.

“Gather information” and “buy” are two different intentions.

seo copywriting for hotels according to search intent — These are the 4 intents a searcher will have when looking for an answer on Google.
SEO copywriting looks to craft content around these intents and achieve a higher ranking on Google for an article/blog post.

Search engine optimization copywriting will then be applied on top of (hotel) copywriting to position a specific hotel as high as possible within the Google search results.

Efficiency of SEO Copywriting For Hotels against OTA’s

Having SEO built inside articles and webpages is essential if we’re aiming to achieve higher visibility for the content that we produce.

How can a hotel’s website be spotted otherwise?

If it’s not somewhere close to the top 10 or in the top 10 of Google search results (or Bing’s, for that matter)?

Maybe only if we promote it on social media channels. Or pay for advertising.

That costs.

Seo copywriting for hotels achieves organic growth in website traffic, while hotel copywriting focuses on the real “meat” of the content—the storytelling and the need to evoke emotions in the potential guest.

What are OTA’s?

When you look at Google search results, you’ll have hotels listed within big accommodation booking platforms like Trivago, Booking etc. These are called OTA’s.

You won’t see that many hotels appear on their own in the search results.

It’s because these websites (owned by OTAs) have accumulated a lot of hotel addresses, their offers, and have a lot of subpages.

They are the go-to addresses to search for a particular hotel.

Of course, it’s great to be included in such a compendium of accommodations alongside known names in the hotel industry, but a hotel website must have a website of its own.

A hotel must be able to compete for the guest’s attention on its own terms.

seo copywriting for hotels - how to stand out — From Quora: “A website is what gives a hotel its own identity…”.

To achieve recognisability and identity with a hotel website, you need an English copywriter who understands the SEO principles of copywriting.

The English copywriter will do copywriting for your website in a way that will be gripping for the reader, engaging their senses, occupying their minds and inviting them to experience all the benefits found on a hotel’s website.