How can AI help create a better website copy

Can AI actually be of any assistance to craft a homepage that converts

Is technology getting better and better? Is it doing any good for copywriters and wordsmiths, who are steadfastly working on their talent to engage and move website visitors and readers, make them emotionally respond to their writing?

It is getting quicker, at least. How much better, for that you must be really in the know and use AI extensively to see where it fails to perform.

For copywriters, AI can be of much help:

Where does AI help copywriters (among other things)

1. It can write an answer to your prompt so quickly, that no human hand can match in speed

2. It can detect nuances of style and replicate it

3. It can systematize, categorise (again save a lot of time)

So, more in detail...

• It can write an answer to your prompt so quickly, that no human hand can match in speed

But although it’s quick, it still makes a lot of mistakes.

And fails to match copywriters in one of the basic things of copywriting - writing in a way that produces emotions.

This can be achieved by a particular tone of voice, inherent to a brand.

If it’s a newcomer on the market, it has to work out its own voice and remain true to it with every piece of branding material it puts forward. For that it needs consistency.

• It can detect nuances of style and replicate it

You can, say, instruct AI (ChatGPT) to write in a specific way.

Mention a well-known author and the style the author is known for, or copy-paste a part of a text of the author’s writing for it to extract all the characteristics it displays.

Say, you need to write very clearly, so that your customers can understand what you’re getting at.

Start the prompt with: Write an article so that an 8-year-old will understand it.

The machine must then search in its corpora (body of texts it was fed with) and pull out a writing that corresponds in style to the requested one. The machine may be good at it. And QUICK.

• It can systematize, categorise (again save a lot of time)

If you already have a body of text, AI can browse through it quickly and extract the important sections and data that you need.

Say, you have written an article, and you don’t like its layout.

You then can choose between displaying the text in a table form or inserting an infographic.

Whatever you like, AI can help the copywriter come up with different presentation forms of the text you feed it with.

The prerequisite is: write concrete promts. Feed the AI lavishly for it produce an output you’ll find useful and visually appealing.

But don’t forget: always check the validity of the data it churns out.

---

All this and more about which I haven’t written, is how AI can help us copywriters, website owners etc. in creating content that sells and that in a form that the readers/customers will find captivating and useful.

Below you’ll find the exact prompts I wrote for ChatGPT to help me in writing a text on

“5 Mistakes of website copywriting”.

First ChatGPT wrote the whole text and then I asked it to write headlines…quantifying the amount of words to write, too.

Then I asked ChatGPT to produce a table with these mistakes it enumerated beforehand and provide them with headlines

The table it created looks like this:

Problems of website copywriting (where most texts fail to perform well) and possible solutions given by ChatGPT

The ultimate question for clients engaging copywriters

So, will you use AI for swift production of texts,

and then check its output against trustworthiness

and then add some personality and tone of voice required from the client - can that be the recipe?

Or you’re still trusting the good old copywriter?

The goold old ways of humans?