Paid Linkedin newsletters- are you up for them?

Does it make any sense to write a newsletter for which you’ll charge

Till now you must have seen a lot of content creators delving into newsletters as a content form. They are writing newsletters not only on Linkedin.

Mostly unpaid newsletters.

I have been creating such a newsletter too.

But there’s always a limit up to which you provide things for free.

Like SEO tools, which give you just a small portion of their service for free, I too have decided to pen a PAID NEWSLETTER.

These SEO tools (like Semrush) are valuable ones, offering you a lot of insight and help when you want to write texts for websites to achieve greater visibility in the Google search results.

Reason to write a paid Linkedin newsletter

I can’t afford them right now. Give them away for free.

I can’t afford even investing into new paid webinars to educate myself further and provide you even greater value in content.

I’ve invested in promoting my services in a monthly Croatian business magazine recently. That too came with a considerable cost.

To keep up being creative and having some benefit from producing, I must introduce the element of payment.

That’s why I had to decide.

Two separate newsletters on two different platforms

Since I write 2 of them, one monthly for a small circle of subscribers to my website’s newsletter and the Linkedin newsletter with 1470 subscribers!, it really is becoming a hardship to continue producing such a volume of writing.

But, it's such a joy to write to these 1470 subscribers! To know that from the Linkedin community I'm connected with a fifth of them who receive my newsletters every 2 weeks.

How does longer Linkedin content differ from ordinary posts

Newsletters are totally different from posts on Linkedin. They are valuable content. They build trust.

What about length?

Posts on Linkedin have a definite amount of characters that you can use- some 2000.

Articles you can write, but they don't get enough views or impressions on Linkedin.

When you opt to write a weekly/monthly Linkedin newsletter, you certainly won't write short piece of content which you can produce within an hour.

Such a content requires research, in-depth reading. sharing a lot of insights, dara, figures which will make it more valuable.

It certainly isn't like an email announcement you send many more times a month to let your target audience know you have a discount, a giveaway or something.

It won't be a newsletter then. More like news. A briefing - penned quickly, and with a goal in mind.

Newsletters are longer.

They take time to write. You want them to be more brilliant than your posts. And because you want people to open them more than people see your posts.

If you've got subscribers, they'll get a notification of your new newsletter. People who follow or are connected with you on Linkedin might not see all the posts that you write.

A subscription is a stronger relantionship than just following your content.

And if you are the author of these newsletters, you feel serious commitment towards your readership.

Being more committed means spending more time - to achieve quality.

It was like a habit at the start to write Linkedn newsletters: I put the exact time when I started, then wrote the body copy of it, and later added the exact time when I finished it.

Then I saw that it had really taken me more than 90 minutes to produce.

And then came the part that I enjoyed most - to see within the first hour who read them.

Which company came up in the statistics.

Was it someone new or a subscriber reading me from the start (November 2021)?

Nobody bothers with creating Linkedin newsletters nowadays

On Linkedin, they certainly are not the most desirable form of content writers like to engage in.

I’ve been writing newsletters out of fun. Out of practice. To improve my English writing and copywrighting skills.

write Linkedin newsletter

I simply feel good when I do it, and I don’t view them as a burden.

So now that I've decided to introduce a paid version, things will definitely look different.

I'll cut myself from the loyal subscribers, who have enjoyed reading a free Linkedin newsletter.

And confront them with this question:

To receive a monthly newsletter for free from my website address or receive 2 newsletters a month, but a paid one?

That’s the question.

Do you want me to write your own company's newsletter?
write SEO improved Linkedin newsletters

Above you see how I used Semrush ‘s Writing Assistant to make this writing here SEO strong. Here you see what parameters there are that you must satisfy as an author of an article, blog or newsletter.




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