How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

seo enhanced authentic hotel website copywriting in English — website copywriting for small businesses

Use SEO to put your hotel higher in the search results

A lot of the things our clients say (if you’re also in interactions with clients on a day-to-day basis), and especially want to us to achieve quickly, is so far from reality that it’s up to us to drive them back to the path on which they can see things clearly.

Efficiency at marketing is one such thing.

Efficiency at presenting your service/product on a website by using intelligent and persuasive copywriting techniques, most importantly using good SEO practices to achieve that.

For that, you need a lot of patience, relevant copywriting skills, and you must know SEO.

In order to achieve more visibility with your hotel website, you got to have content that will drive a lot of visits.

(taken from www.semrush.com’s blog section)

Also, content that points to other contents within the website. That’s called “internal linking”.

Aim at Internal Linking when deciding for SEO

Internal linking, as one of the SEO ingredients, can be a massive helper. That’s what I meant when I said that you got to have enough content to be relevant and more easily found in the search engine results. By applying internal linking, you are building connections between the contents you created before on your website with the new content.

Those connections depend on the subject of the new content.

Each new content on your website (blog) must have a URL address which has relevant keywords in it. For SEO purposes. Those keywords can not repeat themselves for another page (new blog post), at least not in the same order.

A good SEO copywriting approach example- internal linking

For instance, for one page you might have “best-hotel-with-affordable-wellness” (always use hyphens between full words), and if you decide to do another page within the blog section, also concentrating on wellness, but covering another aspect, then use a different keyword with “wellness” to have better chances with searchers looking for content around wellness, entering e.g. “best wellness hotel” in Google. This second content, expanding on the first, might have a URL like “luxury-wellness-escape-croatia”. In this second, you’ll stick to this luxury element of your wellness and stress that it can be enjoyed in Croatia.

So, if you engage a copywriter, he/she must well know how to write content to interlink them and center them around a string of keywords revolving around “wellness”.

The more content you have written on a specific topic/keyword joined by synonyms and contexts they appear in, the more success you’ll have using this SEO guideline.

This is just one of the elements in SEO copywriting for websites that you must take into consideration.

SEO helps your hotel stand out in the search results, but your website’s copywriter must follow a set of guidelines, which cover on-site as well off-site issues, to rank higher than your competitors.

Here are some of them, just in short:

On-site hotel website copywriting strategies to outperform your competitors

Optimizing on-page elements is crucial for search engine visibility. Hotels can ensure their website is properly optimized by:

Including relevant keywords in the page titles, headings, and meta descriptions
Using descriptive and keyword-rich URLs
Incorporating internal links to relevant pages within the website (we’ve covered that above)
Optimizing image alt tags with descriptive keywords

Hotel website copywriters can do a lot to improve the above elements, even if these had been neglected or poorly used by previous copywriters.

That’s why the copywriter you choose to work on your hotel website must be very knowledgeable about 2 things - copywriting and SEO. And it’s not easy to find competent copywriters, who’re also versed in SEO.

It’s important to engage a competent website copywriter, not only because a copywriter knows how to a adeptly describe a subject matter, eliciting an emotional response from the reader while doing that, but also because content plays a huge rule for a hotel website’s visibility. For organic traffic. Without you having to invest into paid ads.

How to write SEO enhanced hotel website copy

Steps to enhance your hotel website content:

Have enough content that refers to each other (insert links - internal linking)
For each page pick 1 primary keyword and add that keyword into the page’s URL (separate the words by a hyphen)
Alternate that keyword in your next content by expanding it
On each page include images (with alt tags), tables, bullet points preceded by keyword-rich headlines

Can I help you with your project?

Let's write your story!