How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

Efficient website copywriting for hotels — website copywriting for small businesses

How to get that website content right for hotels

written 24 May 2023 (edited on 4 September 2024)

In the fast-paced world of the hotel industry, establishing an online presence is essential to succeed.

Where else do tourists search their next holiday location than on the internet?

With travelers increasingly browsing the internet to do their own research and book their accommodation, your hotel's website becomes a vital tool in attracting and engaging potential guests.

Efficient website copywriting can make all the difference in capturing their attention and turning browsing into booking.

In this article, I’ll write about the importance of effiecient website copywriting in the hotel business and provide valuable tips to help you optimize your hotel’s online presence.

The Power of Website Copywriting in the Hotel Business

In today's digital era, your hotel's website serves as the virtual front desk, greeting potential guests and enticing them to stay.

Efficient website copywriting not only communicates your brand's unique value proposition but it also establishes a connection with your target audience.

By employing persuasive and engaging language, you can pique the interest of potential guests and differentiate yourself from the competition.

For that, you must craft a compelling website copy.

You must really know the tools and the language enticing visitors to book your accommodation.

Tips to to make your website copy more efficient (not only for hotels)

To maximize the impact of your hotel's website copywriting, consider the following tips:

1. Understand Your Target Audience

Research and analyze your target market to gain valuable insights into their preferences, needs, and motivations. Tailor your website copy to resonate with their desires.

Craft your content around what you offer and who might be the target audience/visitor.

Your hotel is not for everyone - decide whether it offers a relaxing retreat or it offers a vibrant city experience for those who like activities and like to feel busy. These two descriptions target two different kinds of visitor profiles.

2. Utilize Keywords Strategically

Now comes SEO into effect: Incorporate relevant keywords such as "website copywriting" (you as a hotel website owner won’t be using that keyword, but I’m using it here just as an example) throughout your website copy to improve your position in the search engine results.

You want your hotel to be visible.

This ensures that your hotel's website ranks higher in search results, increasing its visibility to potential guests.

For example: as a keyword, try using long-tail ones (keywords that are made up of more than 2 or 3 words, possibly containing the location of your hotel, so you could use: “h o t e l r o o m s i n Split’ s c i t y c e n t r e”. Then use this keyword wherever you can position it inside your text (an in the ALT TAGs of your photos).

Remember: The text should sound natural and not be overcrowded with the keyword. You can also exchange “hotelrooms” with “hotel” when you’re describing the site or the interior of the hotel. “Hotel” will be another keyword alongside the longer one.

3. Use Compelling Headlines

For this, utilise engaging website copywriting methods for the perfect first impression.

Grab the attention of your website visitors with captivating headlines that include the keyword. Use power words and create a sense of urgency to entice readers to explore further.

Power words -often used in copywriting — elicit strong psychological responses from readers. They're typically emotionally charged, a bit over-the-top, and very persuasive. When used correctly, power words can generate interest and increase conversion from marketing copy.

Adding the verb ”slip” to “body” and “mind” just elicits this image of the guest entering into the spirit of Ibiza gradually and enjoying the stay.

4. Tell Your Unique Story

Differentiate your hotel by highlighting its unique features, such as its history, architecture, or location. Not many hotels which are in localities with a long history stress this feature.

They abruptly go into listing what their rooms have, and don’t say much about how steeped in history their building is.

Many visitors choose hotels according to the history of the place. They’d like to book their room in a place which they can explore more, and not just be happy to in a room with a nice interior (or with a furniture made by the most famous designers).

efficient website copywriting includes descriptions of location

Storytelling can evoke emotions and create a memorable experience for potential guests, making them more likely to choose your hotel over others.

website copy for an accommodation stressing history

Here’s an example of a website for apartments on the continent stressing its historical role and the fact that the area had been inhabited by the Romans

(all nice and good, but why just stop at this one phrase? It’s not even a sentence.)

5. Showcase the Benefits

Focus on the benefits your hotel offers rather than just listing features (just as I told you in 4).

Highlight the exceptional amenities,

personalized services,

and outstanding experiences guests can expect, providing them with a clear understanding of why your hotel is the best choice.

(this hotel copy give you their location, which cities are near, it describe nature...)

What must your website copy have to be efficient in terms of conversions?

Even if you did all the 5 point above right, there’s a chance that your business will not have many conversions.

What can you do to enhance conversions?

Have a clear Call-to-Action in your website copy

Guide potential guests towards booking by incorporating clear and prominent call-to-actions into your website.

Use action-oriented words such as "Book Now" or "Check Availability" to encourage visitors to take the desired action.

You can use Book Now, although it’s very outdated, and add some perks or benefits if the visitor books at a specific moment (say: Book Now and receive 5% discount on.... Don’t be afraid of longer lexts on these buttons).

Have social proof to increase efficiency

Leverage the power of social proof by including testimonials, guest reviews, and ratings on your website.

Positive feedback from previous guests can help build trust and credibility, making potential guests more confident in their decision to choose your hotel.

You could even include stories your guests wrote about the stay at your hotel, not just their saying “The food was great, the rooms were clean…”etc.

——-

When you’ve got these things right, and you contatcted a reliable website copywriter, not thinking much about saving on website copywriting, the next thing is to continue with the established good practice.

Be consistent, analyze the data of your website’s visits, see where potential faults lie and improve on each of these points mentioned above.

A competent SEO professional will do that for you - they will monitor how your hotel performs in the search results on a weekly basis (I do that) and suggest keywords you can incorporate into your blog to increase bookings.

Engage me to do your website copy (even if you're not in the hotel business)