How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

website copywriting — website copywriting for small businesses

How Does Website Copywriting Fit into the Marketing Process?

When clients want visibility for the business they’ve got or with a product they want to sell, they may opt to try out different paths.

One of these paths will certainly include a copywriter. They can’t walk the path without one.

Walking past the service of a copywriter and investing in other marketing areas can do more damage than bring success.

A copywriter crafting your website text will certainly be the strongest link in the whole process of driving visitors to a client’s selling place.

It’s the copywriter who knows how to lure visitors to a website. By inserting relevant keywords into the website text around relevant business concepts, values and interests, the content will attract the potential buyer’s attention more easily.

Website copywriting, be it in English or German, has that goal:

to speak in the language of the client.

This , in copywriters’ language, we call TONE OF VOICE.

It’s the only way, apart from the offer you present the client, to get their attention.

How Website Copywriting Adapts to Website Visitors’ Needs

Apart from providing necessary information about a product or service, such that the buyer won’t have to ask for more detail (for those buyers who appreciate everything laid out in front of them), the website copy in a given language must also entail some spice, making the textual content more interesting and appealing.

The copywriter must know where to place that content to propel more orders or bookings.

It’s not the information about a product that drives sales. That may have been the case before.

But if you fill a website with product descriptions and specifications, that won’t create such a need with the buyer that the buyer will necessarily satisfy it.

We’re here talking about different areas in the brain that a copywriter’s content must engage.

A copywriter must activate a part of the brain in the reader to achieve the need reaction ahead of buying.

That particular area in the brain responsible for emotions. Writing with engagement, writing with wit, writing with the reader in mind - that’s how it can be achieved.

website copywriting - example of product copy — Product copywriting at its best - here from Clovercroft farm in the US

If you want to attract a particular reader/buyer to your website, you must address the reader by answering to his/her need first; if it’s information, make sure the copywriter covers that part well, if it’s evoking a happy moment, rekindling the emotions felt at past vacations (for a website on accommodation), the copywriter should write so vibrantly as to activate these memories.

Adding Images to Website Copywriting to Achieve a Positive Impact

Website copywriting should have relatable images — The copywriter needs to write a text that understands the reader. It helps to insert images that start a conversation with the potential client.

Words have an immense effect, which, when we add images that go together with the website copy, can almost propel the reader to buy.

I can’t really decide what is more significant when it comes to creating a website—text alone or images with text?

I certainly can’t do without both, although I’m speaking here from the point of a copywriter, and not that of a graphic designer.

And now it’s even easier to find the images you need. Thanks to the emergence of AI.

Text alone, however well crafted, insightful, and rich to provoke ideas in the mind, still needs image to accompany it. And apart from images being a very important ingredient of the visual side of the website, it can also carry data that an SEO copywriter inserts (alt text + image description) to make it stand out more in the searches for a particular keyword.

This part shouldn’t be overlooked, and it’s the SEO copywriter’s work. By inserting keywords that a specific page on a website would like to rank for on Google, the copywriter gives it more visibility.

Conclusion - Why Should You Engage a Website Copywriter?

a website copywriter knows the language of the potential client (or at least has enough experience how to write the copy in order to attract, entertain, inform with ease and (humour, if needed)
a website copywriter writes more with the heart than with the mind—by telling stories infused with emotions
a website copywriter (and an SEO copywriter), also knows how to make good use of images (adding descriptions to that include keywords) and help the website appear high in Google search results
a website copywriter knows how to drive more traffic to a website (especially a copywriter with case studies that show admirable results)

Convinced? Then write your story with me