How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

website copywriting — website copywriting for small businesses

Spring Is the Ultimate Time to Improve Your Website Copywriting

It's that time again.

That time when many apartment owners and hotel businesses plan for next summer. The summer of 2025.

Many Croatian website owners in the tourism industry are frantically trying to optimise their website copy.

This they are doing by adding new English content or English copy.

It's even more important to update old content, as the indiscernible operating ways of Google lead marketers to think that it’s not enough to leave old content as it is.

Website copywriting isn’t something that you order once and never come back for more. Old content must be replaced with new and updated content.

So, it’s the job of the website copywriter to update the content for it to gain new life in the Google search results.

How a Copywriter Can Improve Website Copywriting

Add New Perspectives, Data or Media to Your Website Copy

The copywriter may either add new perspectives or new elements not mentioned before about the accommodation, which could make it even more desirable.

Or the English copywriter may research more into what a specific place, an island or the local Croatian seaside can offer the guest visiting the Adriatic this summer of 2025.

Offers change. Always stay on the lookout for events happening around your place!

English website copywriting - example of a website for an accommodation — Here’s an example of website copywriting, initially written in Croatian, where I had to correct the German part of the website and add English content.
Just in time to help this owner reach new clients.

Website Copywriting for an Apartment Owner in Croatia

Include SEO into Your Website Copywriting for More Visibility

The copywriter should include SEO if SEO hadn’t been an issue before (if the copywriter the client had been working with worked only on the copy).

It’s a special combination this copywriter must cover: the copywriter must be knowledgeable in SEO and also be a great wordsmith.

You’ve got to find a professional with both SEO and copywriting skills.

Adding SEO to your website copy will help your accommodation website occur more often in the search results, each time higher, as you continue on working with an SEO professional.

The work will include homepage optimisation, because the copywriter (and SEO professional) will look into your homepage in detail to see how the text can be better displayed and presented (text structure, headings, naming the images etc.)

The results of good website copywriting - more website clicks with less impressions.

Don’t forget to analyse how your website stands ahead of the tourist season and think about engaging professionals for website copywriting.

May 2025 is here, and the Croatian seaside is already getting ready for tourists.

That’s why you shouldn’t hesitate to start polishing your existing web messaging and improve the quality of your website copywriting.

Website Copywriting of Croatian Accommodation Sites - Summary

I’ve been looking a lot at distinctive elements on different Croatian websites for accommodation.

On each such website, I'm seeing what its owner thinks is essential to show the potential guest.

I’m saying “thinks”, because it’s the conviction of owners, not supported by findings in the hospitality industry, that keeps these owners closed to suggestions from copywriters who really know their trade.

And what they think is essential very often isn’t what a competent copywriter would find necessary.

The owner and the copywriter have different views, but their goal should be the same - to achieve more website traffic and increase bookings.

I must say, working on some English copywriting and translation projects, that some websites really need a

more modern look
should include pictures that do not necessarily have to be manipulated (HDR and such techniques), but that tell a story naturally connected to the copy.

The image will then back up the message in the text, if not enhance it.

The copy, which I translated into English, said that certain services had been offered from the early start, whereas other accommodations were just introducing them and considering them just now as standard.

So providing guests on the Croatian seaside with

a free set of towels for each person,
bed linen,
soap,
dishwashing tablets,
kitchen towels and sponges,
toilet paper, fresh fruit, a bottle of water,
firewood for the barbecue, umbrella.... garden furniture,
free WIFI, air conditioning at no additional cost,
transfer to and from the airport included, local maps with walking and cycling routes,
a welcome drink parallel with a cheerful personal welcome…”
is all considered standard now.

How Can Website Copywriting Achieve More

Before I was hired to work as a copywriter on the above projects, I was asked by the apartment owner to look at their German copy and bring it in line with the English translation.
Then I wondered what else this Croatian villa owner could do to make his website copywriting more appealing.
How can you textually dazzle the potential guest/visitor?
You can add stories into your copywriting, for example.
Mentioning only landmarks and notable historical figures is not enough.
What about anecdotes?

Think of a guest who delighted you.
Maybe a known public figure.
Add a humorous story (always ask if someone would like to be involved in the copy) etc.

What I found particularly nice and sweet in this website project I did for a private Croatian accommodation is this:

Website copywriting including an excerpt from a guestbook — Guestbook on the English website filled with drawings of guests to the CRoatian accommodation

Now I'm thinking of videos, too.

Include videos to your website!

Just like users of a product are sometimes asked to provide feedback, why not include more emotions in a video?

A story about a heavenly holiday spent in Croatia retold by a family?

The same owners who shared the story also shot the video below where they showed the position of the villa and the amenities offered (like charging your electric car).

Here’s the video of the Croatian villa owner investing into English website copywriting.

So you see, it's possible.

You didn't see anyone talking here, though.

That could be the next step—either a video with narration or voiceover (something you can also entrust me with) or you can reward your guest with a discount or extra benefit, when they decide to share positive feedback on the video.

And feedback from real guests will make for an effective website copywriting that draws on the impact of real stories.

Let me help you with website copywriting