How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

Best copywriting examples for hero sections — website copywriting for small businesses

This is the title of my ebook focusing on hero sections. You can download it on the previous link, towards the end of the page.

How to Captivate Your Visitors the Minute They Visit Your Website

I can’t stress it enough - a website’s hero section (the link takes you to YT and a video on 14 hero sections) is where the magic happens.

All the time and effort you’ve invested into building a solid and efficient (hotel) website comes down to HOW MUCH THOUGHT YOU PUT INTO CREATING A MEMORABLE HERO SECTION.

Memorable in the way that website visitors who don’t have the immediate urge to book or buy anything from you, will come back to you later, because you made an impact with your hero section. They will contact you because they see you as a competent copywriter and SEO professional, if that’s what they are looking for.

The hero section of your website is your digital lobby.

The first impression that can make or break a website visitor’s decision to do a particular action.

What is the above the fold or in other words, the hero section?How to use it right?

In the competitive hospitality sector, crafting a compelling copy is crucial.

This article explores the best copywriting examples for hero sections tailored for the hospitality sector, but not restricted to it.

Plus, I’ll be sharing some SEO tactics to maximize your website’s visibility.

At the end of each section (for hotel or apartment websites) you’ll see some SEO suggestions.

Best Examples for Hotel Copy: Craft an Experience, Not Just a Stay!

For hotels, the hero section should evoke a sense of escape and luxury. Hotel guests want to rest and have a great time.

I’d certainly stress escape from everyday life if luxury is not what a certain hotel craves.

Luxury is an asset not many hotels can uphold.

Constant investments and improvements are needed to maintain the level of luxury.

Instead of a generic "Welcome," why not say:

· "Unwind in [City Name]'s Hidden Oasis." (Insert the name of the city your hotel’s in. This heading focuses on relaxation and exclusivity. Remember, only have one major heading (H1)! This is a rule of a good SEO strategy.)

To say Welcome on a homepage is totally superfluous! You should certainly drop that!

If you want to greet visitors, you should say: ”We’re glad that you found us among the many hotels out there! This could mean that you’ve heard about us or….”

“Welcome” in a hero section is a waste of reader’s time.

The website visitor wants to find an answer to his/her problem or get to know a product, and he/she doesn’t need a doorman.

Freedom to walk around is appreciated.

Other Suggestions for Hotel Websites’ Hero Sections

· "Your Journey to Serenity Begins Here." (This heading emphasizes emotional benefit.)

Here below you can see an example which has this emotional benefit mentioned.

“Effortless”. You don’t need to worry about anything. Everything is taken care of for you.
This example, by the way, way the starting point of a project I completed for a hospitality client renting serviced apartments in Switzerland.

Hero-Section-copywriting-example-emotional-benefit — This is the serviced apartments’ hero section I was hired to change. Check Tralangia’s project section to see how it looks now.

· "Discover the Heart of e.g. Paris, Stay in its Soul." (This heading connects to the destination's essence.)

Book an hour with me to talk about your hero section

Good SEO Strategy when Crafting Your Hotel Website’s Hero Section

Important for SEO: Use local keywords, like "[City Name] luxury hotel”.

The above relates to the need of the hotel to be found.

That’s why you’ve got to COMBINE COPYWRITING and SEO as soon as possible on the homepage.

In the hero section, at best.

2 Copywriting Examples in the Hero Section Missing Location!

Here are 2 copywriting examples for 2 hotels, one in Slovenia and the other in Croatia.

We’re now concentrating on their hero sections.

What you can instantly see is that they do not make use of the above formula for best copywriting examples - they do not use their location in Heading 1!

They state “boutique hotel” and that obviously is the keyword they want to rank with on the search engines.

1.

2.

great-copywriting-examples-hero-section — Another mistake: the name of the hotel (*Contessa)* not accompanied by any other keyword!
It could use; “*Contessa beach hotel*”

The above copy in the hero section in Heading 1 just says a “A Legend Reborn”.

Is that a benefit? A feature?

And underneath it says “one of the most beautiful Mediterranean islands,” but doesn’t specify which.

So, it also skips mentioning the exact location, which is very important for SEO and the website’s visibility.

Best Copywriting Examples for Restaurant Websites’ Hero Sections

Restaurants need to tantalize taste buds and create an immediate desire to dine. Here are some copywriting examples:

· "Taste the Art of [Cuisine Type] in Every Bite." (The copy highlights culinary artistry.)

· "Where Fresh Flavors Meet Unforgettable Moments." (The copy focuses on experience and quality.)

· "Experience [Restaurant Name]'s Signature [Dish Name], A Culinary Masterpiece." (The copy showcases a specific, enticing dish.)

So, what can be done here?

Important for SEO: Include keywords like "[Cuisine Type] restaurant [City Name]" and ensure the image alt text (“use a keyword you’d like to rank for” + [Dish Name] photo") is descriptive.

Best Apartments Copywriting Examples to Go in the Hero Section

How many times have I seen the following phrase/copy in the hero section: “Home away from Home”!

Countless times!

And website owners renting apartments are really insisting on this copy.

For apartments, the focus is normally on comfort, convenience, and a sense of belonging.

Here are some copywriting examples for apartment websites:

· "Live Like a Local in [Neighborhood Name]'s Charming Apartments." (This copy emphasizes authenticity.)

· "Your Perfect Urban Retreat Awaits." (This copy highlights the escape within the city.)

· "Experience the Freedom of Spacious, Modern Living." (This copy focuses on tangible benefits.)

Conclusion

By implementing these best copywriting examples for hero sections and SEO strategies, hospitality businesses can create a compelling online presence that converts visitors into guests.

But the same applies to any other business, really.

These examples were suggestions that you too can use for your own website.

Remember, always measure the efficiency of your homepage’s hero section.

If visitors scroll down and remain on your homepage for a while, that means you managed to get their attention. Your visitors are more than ready to know more about you after they got the necessary information in the hero section like: