Best Copywriting Examples for Hero Sections

This is the title page of my short e-book on the website’s hero section. In it, I analyse a hotel’s homepage, specifically its hero section and I mention one great copywriting example that shapes the hero section just right.

(blog article updated on 21 April 2026)

How to Captivate Your Visitors the Minute They Visit Your Website?

First, with your website’s hero section.

See No.1 up there? That’s H1 (heading 1) within the hero section. It’s a great place to start optimizing your website to boost Google rankings.

   I can’t stress it enough: a website’s hero section is where the magic happens.

All the time and effort you’ve invested into building a solid and efficient (hotel) website comes down to how much thought you put into creating a memorable hero section.

Memorable so much that website visitors who don’t have the immediate urge to book or buy anything from you will come back to your website later because you made an impact on them.

It doesn’t necessarily mean that your hero section was the key factor, but it definitely is the first thing that your potential customers noticed when they came on your website.  In my case, they will contact me because they see me as a competent copywriter and SEO professional.

And they are looking for such a professional right now.

What is the above the fold, or in other words, the Hero Section?

What is the above the fold or in other words, the hero section?How to use it right? Visit Tralangia’s YouTube channel.

   The above the fold, or the hero section, as it’s mostly known in website copywriting, is the website section you see when you first land on a website. Before you scroll down to read the body copy, the copy about products, service description, etc. 

Parallel to updating your website content and refreshing text in your blog section, you might also want to modify your hero section (change the headline in your hero section, and watch how that change affects SERP results).

What is it that a Website’s Hero Section must Do?

A hero section must instantly say what the website offers, what it wants to sell, what is so special about its product/service, and it must tell it with a minimum of 2 headings/headlines (I’ll write about these later).

The hero section of your website is your digital lobby.

The first impression that can make or break a website visitor’s decision to do a particular action. We refer to this action as the Call to Action we put on the button after each relevant website section. 

One such button calling to action (to download something from the web page or visit other web pages) must be in the hero section. Towards the end.

So, the hero section must invite the website visitor to do a particular action that is most useful for the business in charge of the website.

And it should gather insights about the particular visitor if that visitor is not likely to commit on their first visit.

Compelling copy turns an onlooker into a client very likely to buy.

In the competitive hospitality sector, crafting a compelling copy is crucial.

This article explores the best copywriting examples for website hero sectionsin hospitality copywriting, but it is not restricted to hospitality alone.

I’ll be sharing some tips from my SEO blog to maximize your website’s visibility, too.

At the end of each section (for hotel or apartment websites) you’ll see some SEO suggestions.

What to Put In a Hotel Website’s Hero Section?

The best examples in hotel copywriting are those that craft an experience, not just a stay! Can you do that in the website’s hero section?

For hotels, the hero section should evoke a sense of escape and luxury.

Hotel guests want to rest and have a great time.

I’d certainly stress escape from everyday life if luxury is not what a certain hotel craves.

Luxury is an asset not many hotels can constantly guarantee.

Constant investments and improvements are needed to maintain the level of luxury.

.

Instead of a generic "Welcome," why not say:

· "Unwind in [City Name]'s Hidden Oasis."

(Insert the name of the city your hotel’s in. This heading focuses on relaxation and exclusivity.)

Remember, only have one major heading (H1)! This is a rule of a good SEO strategy.

To say Welcome on a homepage is totally superfluous!

If you want to greet visitors, you should say: ”We’re glad that you found us among the many hotels out there! This could mean that you’ve heard about us or….”

“Welcome” in a hero section is a waste of the reader's time.

Website visitors want to find an answer to a query or problem or get familiarised with a product. They don’t need a doorman.

Freedom to walk around is appreciated.

What are Other Suggestions for Hotel Websites’ Hero Sections?

A copywriting project: Services Apartments in Switzerland

Let’s see some other hero section copywriting:

1. "Your Journey to Serenity Begins Here." (This heading emphasizes emotional benefit.)

2. "Discover the Heart of e.g. Paris, Stay in its Soul." (This heading connects to the destination's essence.

3. “Effortless Stays, Connected Living.”

The second one is an example that has this emotional benefit. And it’s a project I worked on for a client in the serviced apartments business.

“Effortless”. You don’t need to worry about anything. Everything is taken care of for you.

This is the serviced apartments’ hero section I was hired to change. Check Tralangia’s copywriting ans SEO portfolio to see how it looks now.

Some Copywriting Examples in the Hero Section for Apartment Rentals

How many times have I seen the following phrase/copy in the hero section: “Home away from Home”! (gasp)

Countless times!

And website owners renting apartments are really insisting on this.

In the case of apartments, the focus is normally on comfort, convenience, and a sense of belonging.

Here are some copywriting examples you can find in the hero section:

• "Live Like a Local in [Neighborhood Name]'s Charming Apartments." (This copy emphasizes authenticity.)

• "Your Perfect Urban Retreat Awaits." (This copy highlights the escape within the city.)

• "Experience the Freedom of Spacious, Modern Living." (This copy focuses on tangible benefits.)

    Let’s now give some examples of hero section copywriting for other business areas (besides hospitality copywriting): 

Best Copywriting Examples for Restaurant Websites’ Hero Sections

• "Taste the Art of [Cuisine Type] in Every Bite." (The copy highlights culinary artistry.)

• "Where Fresh Flavors Meet Unforgettable Moments." (The copy focuses on experience and freshness.)

• "Experience [Restaurant Name]'s Signature [Dish Name], A Culinary Masterpiece." (The copy showcases a specific, enticing dish.)

What SEO Strategy to Apply When Crafting Your Hotel Website’s Hero Section?

Use location keywords in the hero section!

Don’t omit the location if location plays a crucial part in finding your service!

When you craft your website’s hero section, there’s one more parameter that you must take into account.

If you don’t take this into account, your website will be completely forgotten by search engines.

Yes, we’re talking about search engines now. And SEO.

One thing is having compelling copywriting (secured when hiring a competent website copywriter), and another when you join it with a working SEO strategy executed by an on-page SEO professional.  

That’s why you’ve got to combine copywriting and SEO efficiently before you publish your website.

Start doing it your website’s hero section!

And continue with it until you reach the footer section.

2 Copywriting Examples in the Hero Section Missing Location!

Here are 2 copywriting examples for 2 hotels, one in Slovenia and the other in Croatia, with hero sections missing location.

What you can instantly see is that they do not make use of the above SEO strategy for best copywriting examples - they do not use location in Heading 1!

They state “boutique hotel” and that obviously is the keyword they want to rank for in the search engines.

1.

Keywords underneath Heading 1 as mere enumeration of features

2.

Another mistake: the name of the hotel (Contessa) is not accompanied by any location keyword, although you have “Mediterranean” in the smaller headline!

It could use “Contessa beach hotel” and specify the exact location.

The above copy in the hero section in Heading 1 just says a “A Legend Reborn”.

Is that a benefit? A feature?

And underneath it says “one of the most beautiful Mediterranean islands,” but doesn’t say which island.

It also doesn’t mention the exact location, which is very important for SEO and the website’s visibility.

How to Increase the Visibility of Restaurants’ Hero Sections (SEO Tip)?

Include keywords like "[Cuisine Type] restaurant [City Name]" and ensure the image alt text (“use a keyword you’d like to rank for” + [Dish Name] photo") is descriptive.

Conclusion

By implementing these best copywriting examples for hero sections and SEO strategies, hospitality businesses can create a compelling online presence that converts visitors into guests.

But the same applies to any other business, really.

These examples were suggestions that you too can use for your own website.

Remember, always measure the efficiency of your homepage’s hero section!

If visitors scroll down and remain on your homepage for a while (lower bounce rate), that means you managed to get their attention.

Your visitors are more than ready to know more about you after they get the necessary information in the hero section like:

• location,

• primary keyword you’d like to rank with on Google,

• a promising benefit and

• a click to action button beneath that invites visitor to make a move

Further reading: Hero section copywriting examples (Reddit)