How Long Have You Been a Copywriter?

I've been a copywriter since 2021, having completed a professional course run by the London School of Public Relations (their branch in Zagreb, Croatia). After that, I took the online course certified by Lions Cannes. I've been gradually transitioning into copywriting and slowly moving away from translation.

What's the Process if I Hire You for Copywriting/SEO?

First, we'll schedule a ZOOM or Google Meet call. We can have multiple meetings depending on the project complexity. There's a copywriting brief I use to ask you about your needs, and this brief helps me craft a copy and an SEO strategy that will benefit you. You'll need to fill in the brief before we schedule a call.

How Can I Pay for Your Copywriting/SEO Work?

You can pay in full in advance, or 50% of the specified sum in advance and the remainder within a maximum of 2 weeks. I'll first issue an OFFER, and when the work is ready, you'll receive the INVOICE in EUR. I'm based in Zagreb, Croatia. You can pay by bank transfer or PayPal.

How Long Have You Been an SEO Professional?

I've been working as an SEO professional since 2023, focusing on on-page SEO. On-page SEO means I work to improve what's on your website, paying attention to the content. I came to see SEO as a necessity for businesses that want to grow organically with blogs and compelling copywriting without investing in online advertising.

What if I Don't Like the Copy or SEO Work?

As we work together on your website, you have the right to request changes. I'll provide a second version included in the price. However, you'll need to provide detailed feedback with specific arguments or show me examples of copy that achieves the effect you'd like for your website.

Do You Offer Free Consultations?

Yes, I offer free SEO or copywriting consultations via Zoom or Google Meet for up to 30 minutes. Sessions longer than 30 minutes are considered paid 1:1 consultations for Copywriting, LinkedIn, or SEO services.

Is There a Money-Back Guarantee?

Yes, you can request a refund within 30 days of paying for copywriting and SEO services if the work doesn't meet your demands.

Homepage examples for hero section — website copywriting for small businesses

Importance of the hero section to stress customer benefit

Don’t ask me what’s more important: website copy or website design?

I’m afraid I won’t be able to side with one and overlook the other.

Both website elements add a significant layer to the website and only together they can work well.

My aim in this article is to show you homepage examples with English copywriting of a kind that makes these websites and businesses stand out.

If you don’t invest in the image many businesses first have with their online presence, then how can you be positive that your business is going to thrive?

As an English copywriter (with knowledge of 3 more languages), I see websites as receptions.

Homepages as receptions and lobbies

They are spaces which are often visited by potential customers, addresses which Google, Bing, or any other search engine point to. Homepages, which should really feel like home (not locations where you’ll get easily lost).

And then it’s these 2 elements - website copy and website layout - that have such a crucial say in whether that customer is going to stay or leave that website address very quickly.

So, invest in both.

Don’t be mean with your marketing resources.

The quicker you have your web presence ready and in the right way, with quality English copywriting, copy that attracts, educates and entertains, but also nudge you towards the action to BUY or BOOK and an appealing homepage to greet the customer.

A homepage with easy navigation, which instantly says what it wants to sell or offer. And then leaves it to the website visitor to make the choice.

It’s the reason why homepages exist and why they are so important to build in the correct way.

Comparing two homepages with a clearly different copywriting

If you click on the link in the intro section of this article, you’ll find 25 homepage examples with distinct website designs picked by Hubspot as the best in 2023.

They didn’t focus on the copywriting you can see on those homepages, but their copywriting clearly also make a huge difference, carrying enough weight for them to be listed as the best 25 websites.

So, I’ve chosen one such from the list.

I’d like to compare it with a Croatian hotel website, their English page. We can say that we’re looking at 2 websites in the same business category - hospitality.

homepage example for a steakhouse — A restaurant which stresses 3 of its features

I’d like you to focus on 1 thing now: the tone of voice.

Which copy establishes an immediate relationship with the reader/website visitor?

Which English copy shows more warmth?

I’d say it’s the above one - the minute “family” is introduced, it instantly gives you the feeling that that restaurant will pay a lot of attention to the hotel guest.

I’m not saying the hotel guest on the homepage below won’t feel at home, just because that “familiar” vibe is not evidently mentioned, but the words/copy on that website don’t call up such pictures.

A homepage which talks more about a WE than about the YOU will not create familiarity.

That homepage plays with abstract words which are not described by any adjectives. It simply lists things.

“A collection of impressions” - these two nouns are the main attributes of the hotel.

The English copywriter (more precisely the Croatian one, whose wording was then translated into English) thought fit to use exactly those words to paint the essence of the hotel.

homepage example of a Croatian hotel by the sea — Maybe the fact that there’s a video on the homepage can rescue the drab copy

And in the end produced nothing with them.

The idea behind this was that the hotel belonged to a group of other hotels, sharing certain features between themselves. The hotel’s name is actually derived from the word “impression”.

That’s why it gave this combination of “collection” and “impression” in the hero section of the website.

The hero section of a website is the part of the website which you immeadiately see upon visiting a website, before scrolling down to see some further text. It can be purely an image, with or without copy.

But surely you’ll agree that the copywriting introducing this hotel is not very inviting.

If we don’t take the pleasant background into consideration.