A Blog on Copywriting - The Power to Attract with Words

What’s on this copywriting blog?

In this blog section, you will find content about:

  • what makes copywriting so thrilling and exciting for me as a copywriter and SEO professional,

  • what copywriting is,

  • what stages copywriting includes,

  • how to begin writing a copy for a hospitability business (I mostly talk about hotel copywriting, copywriting for owners of apartments and other accommodations), professional services and other business types,

  • how copywriting asthe writing of texts for websites but also brochures and other marketing materials, can benefit you as my potential client.

But it’s not just website copy that I write.

I also craft texts for brands for print and to distribute to potential clients.

Here’s me analysing a printed copy for a Croatian luxury brand (scented candles):

What Are the Effects of Good Copywriting?

Efficient copywriting means texts that build a connection with your potential client or customer. Establishing trust with them.

Compelling copywriting that has the problems and pains of the customer at its centre.

Browse my blog section and read about:

aaand more.

blog on copywriting Tralangia

The luxury brand is famous for its owner, a Croatian tennis star. You’ll see what faults there are in the printed copy.

effects of copywriting - copywriting blog
Have a look at my Copywriting Portfolio

Blog content is a great asset for any website. Hire me to write blogs for you on a monthly basis.

Website Copywriting in English Helps Croatian Tourism in 2025
Mariann Makrai Mariann Makrai

Website Copywriting in English Helps Croatian Tourism in 2025

It's that time again.

Many Croatian website owners in the tourism industry are frantically trying to refresh their website copywriting and add new content or copy.

It's even more important to update old content, as the indiscernible operating ways of Google…

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