A Blog on Copywriting - The Power to Attract with Words

What can I Read about on this Copywriting Blog?

In this blog section, you can read about

  • what makes copywriting so thrilling and exciting for me as a copywriter and SEO professional,

  • what copywriting is,

  • copywriting stages,

  • how to begin crafting a website copy for a hospitality business (I mostly talk about website copywriting for hotels, copywriting for owners of apartments and other accommodations), professional services and other business types,

  • how copywriting as the writing of text for websites but also brochures and other marketing material can benefit you as my potential client.

But it’s not just website copy that I write.

I also craft texts for brands that go into print and are distributed to potential clients.

Here’s me analysing a printed copy for a Croatian luxury brand that makes scented candles:

What Are the Effects of Good Copywriting?

Efficient copywriting means texts that build a connection with your potential client or customer. It establishes trust.

It is compelling copywriting that has the problems and pains of the customer at its center.

Browse my blog section and read about:

aaand more.

blog on copywriting Tralangia

The luxury brand is famous for its owner, a Croatian tennis star. You’ll see what faults there are in the printed copy.

effects of copywriting - copywriting blog

Blog content is a great asset for any website. Hire me to write blogs for you on a monthly basis.

Website Copywriting in English Helps Croatian Tourism in 2025
Mariann Makrai Mariann Makrai

Website Copywriting in English Helps Croatian Tourism in 2025

It's that time again.

Many Croatian website owners in the tourism industry are frantically trying to refresh their website copywriting and add new content or copy.

It's even more important to update old content, as the indiscernible operating ways of Google…

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Why you should spend more on website copywriting
Mariann Makrai Mariann Makrai

Why you should spend more on website copywriting

Hiring a website copywriter may be the best thing you can do to make your website more appealing to potential clients. You want to raise awareness, drive traffic, convert and turn visitors to regular clients with the help from your website. Engaging an English website copywriter with this task is already a value in itself.

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