A Blog on Copywriting - The Power to Attract with Words
What’s on this Copywriting Blog?
In this blog section, you can read about various topics that go under the umbrella of copywriting.
To learn more about them, have a look at the blog articles I have been publishing here since 2018, and enjoy the content as your perspective on copywriting starts to widen.
What makes copywriting so thrilling and exciting for me as a copywriter and SEO professional?
What is copywriting really?
What are the copywriting stages?
How to begin crafting a website copy for a hospitality business?
I mostly talk about website copywriting for hotels or hospitality copywriting for owners of apartments and other accommodations, professional services, and other business types.
How can copywriting benefit you as my potential client?
I do copywriting and understand it not only as the writing of text for websites but also as the writing of brochures and other marketing materials.
But it’s not just website copy that I write.
I also craft texts for brands that go into print and are distributed to potential clients (even on the streets as some kind of guerilla marketing.)
Here’s me analysing a printed copy for a Croatian luxury brand that makes scented candles:
What Are the Effects of Good Copywriting?
Good copywriting builds a connection with your potential client or customer.
It establishes trust.
It is compelling copywriting that has the problems and pains of the customer at its center, and it solves them in the most efficient of ways: simply and directly.
Browse my blog section and read about:
sales copywriting (including Black Friday as a sales event),
best copywriting examples you can learn from and analyse, and then use for your own purpose,
how to write the best copywriting headlines to attract more leads,
when you should optimise your website copy (for example: if you haven’t touched your website copy for a very long time),
aaand more.
Blog content is a valuable asset for any website.
I would be delighted to write blogs for you on a monthly basis.
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Great Copywriting Examples for Homepages - Hospitality Copywriting
What makes great copywriting examples? Persuasive copywriting.
Not only that. Read to see why some copies don't perform well..
Updated March 28, 2026
Why don’t you put a story in your (hotel) copywriting?
Storytelling evidently as a great impact on the conversion of websites. But not many websites or marketing texts use it. Why is that?
Copywriting Headlines That Stand Out: How to Make Them
Which 4 copywriting headline types entice more people to read your offer, email, or ad? People won’t just read them. These copywriting headlines can persuade them to buy.