A Blog on Copywriting - The Power to Attract with Words
What’s on this copywriting blog?
In this blog section, you will find content about:
what makes copywriting so thrilling and exciting for me as a copywriter and SEO professional,
what copywriting is,
what stages copywriting includes,
how to begin writing a copy for a hospitability business (I mostly talk about hotel copywriting, copywriting for owners of apartments and other accommodations), professional services and other business types,
how copywriting asthe writing of texts for websites but also brochures and other marketing materials, can benefit you as my potential client.
But it’s not just website copy that I write.
I also craft texts for brands for print and to distribute to potential clients.
Here’s me analysing a printed copy for a Croatian luxury brand (scented candles):
What Are the Effects of Good Copywriting?
Efficient copywriting means texts that build a connection with your potential client or customer. Establishing trust with them.
Compelling copywriting that has the problems and pains of the customer at its centre.
Browse my blog section and read about:
sales copywriting (including Black Friday as a sales event),
best copywriting examples you can learn from and analyse, and then use for your own purpose,
how to write the best headlines to attract more leads,
when you should optimise your website copy (for example: if your haven’t touched your website copy for a very long time),
aaand more.
Blog content is a great asset for any website. Hire me to write blogs for you on a monthly basis.
Efficient Website Copywriting for Hotels
What does a hotel website need to be recognisable and efficient with bookings?An engaging a copywriter is a must, as well as good benefits. What more?
How can AI help create a better website copy
How can artificial intelligence and ChatGPT help copywriters nail a superb website copy? Can it sound like a human and can we trust it completely?
Website Copywriting in English Helps Croatian Tourism in 2025
It's that time again.
Many Croatian website owners in the tourism industry are frantically trying to refresh their website copywriting and add new content or copy.
It's even more important to update old content, as the indiscernible operating ways of Google…
Why you should spend more on website copywriting
Hiring a website copywriter may be the best thing you can do to make your website more appealing to potential clients. You want to raise awareness, drive traffic, convert and turn visitors to regular clients with the help from your website. Engaging an English website copywriter with this task is already a value in itself.