A Blog on Copywriting - The Power to Attract with Words
What’s on this Copywriting Blog?
In this blog section, you can read about various topics that go under the umbrella of copywriting.
To learn more about them, have a look at the blog articles I have been publishing here since 2018, and enjoy the content as your perspective on copywriting starts to widen.
What makes copywriting so thrilling and exciting for me as a copywriter and SEO professional?
What is copywriting really?
What are the copywriting stages?
How to begin crafting a website copy for a hospitality business?
I mostly talk about website copywriting for hotels or hospitality copywriting for owners of apartments and other accommodations, professional services, and other business types.
How can copywriting benefit you as my potential client?
I do copywriting and understand it not only as the writing of text for websites but also as the writing of brochures and other marketing materials.
But it’s not just website copy that I write.
I also craft texts for brands that go into print and are distributed to potential clients (even on the streets as some kind of guerilla marketing.)
Here’s me analysing a printed copy for a Croatian luxury brand that makes scented candles:
What Are the Effects of Good Copywriting?
Good copywriting builds a connection with your potential client or customer.
It establishes trust.
It is compelling copywriting that has the problems and pains of the customer at its center, and it solves them in the most efficient of ways: simply and directly.
Browse my blog section and read about:
sales copywriting (including Black Friday as a sales event),
best copywriting examples you can learn from and analyse, and then use for your own purpose,
how to write the best copywriting headlines to attract more leads,
when you should optimise your website copy (for example: if you haven’t touched your website copy for a very long time),
aaand more.
Blog content is a valuable asset for any website.
I would be delighted to write blogs for you on a monthly basis.
The Road to Visibility -Apply SEO Copywriting for Hotels
How can hotels be listed much higher than OTA’s in Google’s search results? SEO does the job for hotels, if you master it well.
Effective hotel copywriting tips to attract more visitors
In this article you’ll read about minimum 2 ways how to make your hotel copywriting more effective. These are connected with consumer behaviour and how hotel guests decide on accommodation.
How to Hire Your English Copywriter?
How to hire the copywriter in English who will satisfy you best? Read on to find out what to look for in the copywriter you need right now.
What to include in your hotel website copywriting ahead of the festive season
It’s the holiday season soon. If you’re a hotel owner, you’d want to attract as many visitors as you can. Visitors your hotel would love to greet. What to include in the hotel copywriting then?